Content is a critical component of any successful B2B marketing strategy. Here are5 key reasons why it is important for B2B organizations to have a content strategy in place:
Content generates leads and conversions
According to Demand Metric, content marketing generates three times as many leads as traditional outbound marketing, but costs 62% less. This makes it an incredibly cost-effective way for B2B organizations to attract and engage potential customers.
Content builds trust and relationships
In a complex and often crowded marketplace, providing helpful and informative content can help businesses stand out and establish themselves as thought leaders in their industry. According to a study by Demand Gen Report, 72% of B2B buyers are willing to engage with a vendor only after they've done their own research. By providing high-quality content, businesses can ensure that they're part of that research process and that potential customers view them as a trusted source of information.
Content supports account-based marketing (ABM) strategies
By creating personalized and relevant content for target accounts, businesses can increase the likelihood of engagement and ultimately drive more leads and sales.
Content drives sales and conversions
According to the Content Marketing Institute, 80% of decision-makers prefer to get company information in a series of articles versus an advertisement. Additionally, 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep, according to Demand Gen Report. This highlights the importance of creating a variety of content types, such as blog posts, whitepapers, and case studies, to engage potential customers throughout the buyer's journey.
Content can be repurposed and reused
B2B companies that blog generate 67% more leads per month than those that don't, according to Demand Metric. By repurposing blog posts as social media updates, email campaigns, and webinars, businesses can extend the reach and impact of their content and drive even more leads and conversions.
Statistics support the importance of content for B2B organizations. For example, 91% of B2B marketers use content marketing to reach customers, according to the Content Marketing Institute. These statistics highlight the significant impact that content can have on B2B organizations. By leveraging the insights and statistics outlined above, B2B marketers can create content that resonates with their target audience, drives engagement, and ultimately leads to more sales and revenue.
At Saze, we can help you develop a winning content strategy that drives engagement and growth for your B2B business. Contact us to get started with your content strategy
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